Client Spotlight: How AI Is Helping Spike Scale Smarter

At our email marketing agency, Spike, they’ve been using AI to help the team work faster and more efficiently — not to replace people, but to support them.

Here’s how it’s working:

• Tools like ChatGPT are used to draft content and generate messaging ideas.

• We use AI to summarise client conversations and notes so they can focus on the strategy. iPhones have a transcription tool built into the voice recording app that is a great way to record meetings, copy and paste the Voice Recorder transcription into ChatGPT and get the main points and actions from the call. This means you can focus on the meeting but not miss any points from it.

• It’s also helping them build internal tools that automate repetitive tasks and formatting quotes, marketing plans and social posts.

“We’re experimenting every week,” says Glenn Edley, Spike’s founder. “AI has become a powerful assistant — and it’s helping us keep our pricing competitive while delivering more value to clients.”

If you’re wondering how to make AI work for your business, we’re happy to share what’s worked (and what hasn’t).